Internet technology and marketing

December 3, 2009

Google Caffeine ranking factors

The full blown version of Google Caffeine will be deployed after the holidays.  Here’s a short summary of some of the factors that Google has “leaked”.

Site speed” will be a factor in rankings.  Speed is how fast your site loads.

Broken links” – if you have them – will result in lower rankings.

We’ve also read about “overall page quality“.  This will have a greater influence on rankings.  Therefore “onpage factors” such as unique content, page design, good navigation, title, meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and number of social bookmarks will influence better rankings.

Most of these are already being tweaked in an effort to improve our rankings.  Now they may be more important.

Prepare now by reviewing all of these so that Caffeine’s introduction will not negatively impact your rankings.


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