Internet technology and marketing

January 7, 2010

Using IDX

Filed under: real estate, website content — Tags: , — webcubic @ 3:45 pm

IDX is one of the services that most MLSs provide for their members so that member websites can display property information.  It is a “no brainer” that this function should be used by every realtor for their website.

Depending upon the MLS, IDX may provide some good lead capture mechanisms. We suggest the following:

– there should be a way to capture the visitor’s basic contact information.  The issue is when to do it.  If you do it at the beginning of a property search session, then the visitor will likely exit the website.  Some IDX applications provide options to do this either before they view a specific listing or after viewing listing details.

– while viewing a detail listing, invite the visitor to “schedule an appointment”, “receive an email showing the listing detail”, or “save the result” so they look at it later.  These calls to action will generate qualified leads.

– some IDX applications provide the capability to set up searches for specific cities, zip codes, communities, farm area, or neighborhoods. If your IDX application provides this capability, then you should set it up so for the popular searches for your visitors.

IDX is a required application or component for every real estate website.  But don’t stop there.  Take advantage of it so that it becomes a lead generation tool.

For a better understanding of how to implement IDX with a website that supports IDX, please contact WebCubic at www.webcubic.biz.

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