Internet technology and marketing

February 6, 2010

Yelp – useful?

Filed under: social media — Tags: , — webcubic @ 10:29 pm

There was a recent survey to see if people really used Yelp.  Before making a decision about a local business or establishment that they did not know already, how many businesses were researched in Yelp? 

On average, customers reviewed 3 business pages before making a spending decision.

In other words, for every 3 people viewing your Yelp business page, 1 of them becomes a paying customer.

Are you using Yelp yet?


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