Internet technology and marketing

June 19, 2010

Improve lead generation

Filed under: facebook, social media — Tags: , , — webcubic @ 10:52 pm

The vast majority of websites generate leads from about 1% of their visitors.  For every 1,000 visitors, there are 10 leads.  

These leads result from calls to action to “learn more about…” or “find out you can do this, too…”.  It could be another call to action but it would be similar.  The assumed characteristics are a visitor who is shopping and is just trying to gain more information. In other words, it is a visitor who is early in their sales cycle.

We have typical customers who generate leads from 1.5 to 2% of their visitors. These also have the same characteristics that were described earlier.

real estate.  Visitors are (1) asking for a free comparative market analysis or (2) a general quote to ask a real estate queston.

However we have other customers who achieve a very large number of visitors or a much higher percentage of leads – as much as 8 to 10% of their visitors.  Here is what we immediately know about the leads that are being generated.

day spa.  Visitors are trying to (1) set an appointment or (2) order gift certificates as gifts.

moving company.  Visitors are asking for a free quote for a specific move.

modern florists. Visitors are asking for more information and prices for a special event they are planning (wedding or party).

What do we learn from this?

Check out our next post to see what we learned.


1 Comment »

  1. Are you saying that realtors cannot get good results? Or that only certain industries do well? I am looking forward to your next post.

    Comment by Margie — June 21, 2010 @ 12:30 pm

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