Internet technology and marketing

June 19, 2010

What Space?

Filed under: facebook, internet technology, social media — Tags: , , — webcubic @ 1:37 pm

The Los Angeles Times reported management turmoils continued at MySpace – this time with the departure of the co-president.  Jason Hirschhorn was in that post for four months.

MySpace was once the darling of the social media sites. Now they are experiencing sagging advertising revenue and lower traffic.  Facebook is now the most popular social media site.

This may not be altogether surprising.  MySpace still caters to the adolescent market that limits the potential advertising commitments that advertisers are willing to make.  Facebook, on the other hand, appeals to a much broader audience.  One report said that about 30% of the Facebook audience is over 50 years old.  Many mainstream businesses have made commitments to use Facebook as a platform to market their companies.

Facebook has a number of applications that software companies have created for this environment.  That continues to create interest in this social media company. Some Internet technology companies promote the use of Facebook as a means to capture the attention of Internet visitors.  Such campaigns only increases interest in Facebook at the expense of MySpace.

MySpace will relaunch later this year.  So there may be more coming to boost this sagging company.

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2 Comments »

  1. I think MySpace is no longer even relevant. My kids don’t use myspace.

    Comment by Jason — June 19, 2010 @ 1:40 pm

  2. You will notice that even younger ones that used to go to MySpace are now using Facebook.

    Comment by Max — June 22, 2010 @ 8:30 am


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