Internet technology and marketing

June 26, 2010

Leads – what is acceptable?

We mentioned in a previous post that websites show a wide range of results in lead generation.  Many REALTORS are converting about 1% to 2% of their visitors to  leads.  Other industries are getting approximately 8% to 10%. 

One report from a major website development company said that a successful website would generate these statistics:

– about 2 visitors per day or 60 visitors per month

– about 3 leads generated monthly or about 5% visitor to lead conversions.

Many REALTORS may not be producing the results that they should.

How should website owners measure their leads?  Our measurements are primarily based on leads that come from submitting online forms.  In addition, other contacts are also leads – for example, email and telephone calls.  All of this should be considered.

More in our next post.

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2 Comments »

  1. Some good points, i have found creating high quality, one way releavnt Link Building improves your rankings for your chosen keywords. Its best not to spam your site with poor unrelevant links.

    Comment by refreshstudio — July 1, 2010 @ 4:49 am

  2. Links are important. But I’ve found that unless they are relevant and from good quality sites, it will negatively impact the site.

    Comment by Max — July 9, 2010 @ 11:14 pm


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