Internet technology and marketing

July 9, 2010

Internet marketing for REALTORS

This is the first of two articles directed toward REALTORS.  Here are some general thoughts about Internet marketing of your website.

FOCUS.  You need a focused niche in real estate and then direct your market message to support that niche. Buyers and sellers are not interested in a REALTOR that they perceive as a generalist.  They want to work with people experienced in the niche that they fit. Consumers may not understand what niche they’re in, but they want their REALTOR to be there.

For example, a REALTOR can work with first time buyers or seniors.  A REALTOR can focus on specific cities, tracts, or neighborhoods.

STRATEGY.  Three primary elements an overall Web strategy includes:

-A branded IDX solution that includes mechanisms to to capture leads. Many of the IDX applications offered by MLSs are sophisticated solutions that include means for lead capture.
-A means to follow-up with leads to get engaged in their home search process. This can range from run-of-the-mill DRIP campaigns to packaging information for consumers drawn from multiple sources. 
-A connection between your offline marketing to your Internet marketing so there is synergy between the two.

ADD CONTENT. Google and other search engines like new content.  An easy way to do this is to add new pages with the new content.  Create some form of a blog in your site which increases the content on your site.

These factors will help increase the website’s visibility and appeal to search engines.  They will also help grab attention and increase the likelihood of consumers returning to your website.

More to follow. Stay tuned.

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4 Comments »

  1. […] the rest of this great post here Comments (0)    Posted in Homes For Sale   […]

    Pingback by Real Estate and Homes for Sale Information — July 10, 2010 @ 7:56 am

  2. Excellent points on website marketing in search engines. those points will give you strong search engine basis for your website.

    Comment by WDSS Web Marketing — July 10, 2010 @ 10:58 am

  3. I use SoCalMLS IDX app and they have a couple of great features for leads but I have not gotten anything. What am I doing wrong?

    Comment by sm — July 10, 2010 @ 11:02 pm

  4. realtors are the hardest industry group to generate leads.

    Comment by jason — July 11, 2010 @ 5:01 pm


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