Internet technology and marketing

August 6, 2010

Is it a WAVE goodbye?

Filed under: docs, gmail, google, wave — Tags: , , , — webcubic @ 11:23 pm

This week, Google announced that is was ceasing further development on its Wave product (or at least that’s when we heard it).  The reason? A lack of user adoption.  Google Wave was released only fourteen months ago with  major pronouncements that this product would change the way the world would share and exchange information.  Apparantly that hasn’t happened.

We expected great things but it seems that we may have been optimistic.  Here are some comments – not in priority order.

  • New technologies and cultural changes take time.  Since we’re looking at less than fifteen months, there hasn’t been enough time for adoption. 
  • Most of the early users were technology people including developers. The interest was to evaluate this platform.  Once that was done, then they were done.  Technologists are averse to the communications that Google Wave was created to facilitate.
  • Google did not “terminate” Wave – only ceased further development. That means that its components could be re-purposed in another product.  The idea is great but must be presented better and differently.
  • The specific implementation of Google Wave was clumsy.  It was difficult to get invitations to register as a user.  It was difficult to use.  We used it on projects but we found that only a core that became familiar with the product could use it – those that needed to be trained were discouraged early from using it and never did adopt it.

This won’t be the first time that Google has flubbed.  But Google has always landed on its feet. Would Wave functionality fit with Docs?  Or Gmail?  Or will another developer take the concepts of Wave and build a successful product?

Stay tuned.



  1. Is this a first step toward email obsolescence? Gmail with Wave functions?

    Comment by Shig — August 6, 2010 @ 11:28 pm

  2. One of many articles that we’ve read used the term “consumer science”. That same article also said that Wave was a product introduced ahead of its time.

    Comment by Max — August 7, 2010 @ 8:14 am

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