Internet technology and marketing

January 9, 2011

Searching at social network sites

Filed under: facebook, google, social media, twitter, youtube — Tags: , , — webcubic @ 11:44 pm

We’ve been saying for a few years that habits had changed about searching the Internet.  Traditionally search engines (Google, Yahoo, etc) had been used.  As social media sites became more popular, users started their searches from those sites.  Our recommendations to our customers was to make sure they were present on the better social media sites so they could be found there.

We focused on social media sites such as Facebook, Twitter, and YouTube.

More recent trends indicate that this happening and some experts suggest that the browser will eventually go away but clearly not in the near future.  Since browsers represent a advertising revenue, the logical conclusion is that social network sites also represents advertising revenue. 

For an advertiser, search via social network sites has interesting advantages.  These sites have some profile information that can be used for more targeted advertising.  More about that another time.

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