Internet technology and marketing

February 18, 2011

A bigger reason to have a Facebook FAN page

There are a lot of reasons that Facebook FAN pages are important to have.  In fact we enumerated many of them in an earlier post. Those reasons focused on building trust and credibility – and the need to engage people.  Facebook FAN pages can do that.

But here’s an even more important reason.

Google reported that Twitter and Facebook impact rankings.  Fan pages are indexed and therefore are another source of traffic.  Bing admitted that these social sites also impact their rankings.

Here’s what this means.  When you do a search via Google, you should find your website among the higher ranked results.  You’ve optimized your website to do that.  But, in addition, what if you could find your Facebook fan page there, too.  You can!  That’s what it means when we say that “fan pages are indexed”.  So you need to place keywords in your Facebook fan pages.

We can show you how. Even better, return and we’ll give you a couple of tips on how to do this.

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