Internet technology and marketing

June 16, 2011

Technology and REALTORS

Filed under: facebook, QR, real estate, social media, twitter — Tags: , , , — webcubic @ 11:23 pm

Approximately one half of NAR members said they used social media sites last year.  In 2009, only one third did. Further, in 2010 89% of buyers used the Internet to search for homes versus 45% visiting open houses and 36% used print ads.  The Internet is being used by real estate professionals.

The most often mentioned social media tool is the blog.  One successful real estate professional said his approach has been to focus on the town where he lived and farmed.  He was soon obtaining 300 page views per day.  On occasion he had 8,000 page views.  His first lead came almost a year later. One buyer that used this realtor said that it was the content of the blog that appealed to him. 

Real estate professionals said they optimize their websites and blogs for simple keyword phrases – like “Seal Beach real estate”.   

Other social media sites that are widely used are Facebook, Twitter, YouTube (so far, no surprises), and Criagslist.  Google AdWords is used. Real estate portals are favored, too – Trulia, Zillow, and Redfin.

What other technologies are available to real estate professionals?  Quick response (QR) codes on “for sale” signs.  Individual websites for listed properties.  With the objective being to broaden the number of possible buyers, the Internet makes sense.

What have you used?

Here are some of our observations.  Social media is an effective tool.  We favor Facebook as the tool that most users are using today.  FB will provide a blog like forum by using a “like” page.  Use this to expand your reach.  Give visitors a reason to return.  Remember that the “like” page is a business page and is expected to be that by visitors.  If you want to discuss movies, restaurants, etc, then use the “friends” pages. 

As far as how rapidly you will get results, be patient.  There is the negative real estate market to deal with and that buyers need time to get comfortable with you.  They will link to your website for more capabilities – property searches. 

Be sure to provide links to Facebook and other social media sites from your website.

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