Internet technology and marketing

July 25, 2011

Flash

Flash is software that enable you to produce animated visuals for a website.  However Flash does not work as well on mobile devices. 

Flash takes a longer amount of time to load.

Flash sites do not do well with search engine optimization.  It is difficult to “read” a Flash page.

Should you do flash?  What do you think?

February 21, 2011

Basic SEO for Facebook

Since Facebook fan pages are indexed by Google, then it only makes sense to optimize the content of the fan pages.  That means you should have your important keywords appear that relate to your business.  Some would say “keyword rich” content. 

When optimizing websites, the emphasis is not necessarily on the company name but rather on the company activities. When optimizing for Facebook, be sure to include the company name.   When searching for Facebook content, company name is often used.

To be continued …

February 18, 2011

A bigger reason to have a Facebook FAN page

There are a lot of reasons that Facebook FAN pages are important to have.  In fact we enumerated many of them in an earlier post. Those reasons focused on building trust and credibility – and the need to engage people.  Facebook FAN pages can do that.

But here’s an even more important reason.

Google reported that Twitter and Facebook impact rankings.  Fan pages are indexed and therefore are another source of traffic.  Bing admitted that these social sites also impact their rankings.

Here’s what this means.  When you do a search via Google, you should find your website among the higher ranked results.  You’ve optimized your website to do that.  But, in addition, what if you could find your Facebook fan page there, too.  You can!  That’s what it means when we say that “fan pages are indexed”.  So you need to place keywords in your Facebook fan pages.

We can show you how. Even better, return and we’ll give you a couple of tips on how to do this.

January 9, 2011

Searching at social network sites

Filed under: facebook, google, social media, twitter, youtube — Tags: , , — webcubic @ 11:44 pm

We’ve been saying for a few years that habits had changed about searching the Internet.  Traditionally search engines (Google, Yahoo, etc) had been used.  As social media sites became more popular, users started their searches from those sites.  Our recommendations to our customers was to make sure they were present on the better social media sites so they could be found there.

We focused on social media sites such as Facebook, Twitter, and YouTube.

More recent trends indicate that this happening and some experts suggest that the browser will eventually go away but clearly not in the near future.  Since browsers represent a advertising revenue, the logical conclusion is that social network sites also represents advertising revenue. 

For an advertiser, search via social network sites has interesting advantages.  These sites have some profile information that can be used for more targeted advertising.  More about that another time.

December 19, 2010

Future computing environment

Google’s recent announcement rekindled our interest in the future of computing environment.  Here are the key features of what we see for the future.

– a computing device with no local application software or data

– a thin operating system which will boot quickly and provide network access

– applications (software) accessible over the network

– data stored in a cloud

Some of this is exactly what the Google announcement provided.  We are high on this environment.  What does this mean?

– the computing device needs to be low cost.  And a commodity.

– data be easily and securely available. And shared.

– some means to positively identify a specific user

How does all of this work?  Our follow up post on this topic will describe user scenarios.

December 11, 2010

Google laptop

Filed under: Chrome, google, internet technology, microsoft office web apps — Tags: , — webcubic @ 11:39 pm

Google continues to promote its Chrome operating system.  It announced (December 7) that Acer and Samsung will release new laptops in mid-2011.

These laptops will come with free wireless connectivity.  They will boot up on seconds.  In addition these devices will support the concept of Web computing where consumers use online applications rather than applications loaded on their computers.  The Chrome laptops will run on the Internet rather than running an operating system on the hard drive.

If successful, this will threaten Microsoft’s Office applications.  Chrome browser is third behind Microsoft and Firefox.  But it does have 120 million users.

December 7, 2010

Chrome

Filed under: google — Tags: , — webcubic @ 11:25 pm

Google Chrome will be enhanced to improve its speed with a project named “Crankshaft”.

Recent statistics indicate that this browser is used by 120 million users.

November 14, 2010

Is Google going social?

Filed under: facebook, google, social media — Tags: , , , — webcubic @ 9:26 pm

According to Google the answer is “no”.  We read a report that the company said it had no plans to develop a social networking platform, but rather would focus on creating social applications.

September 17, 2010

Google Font API

Filed under: google, websites — Tags: , , — webcubic @ 11:10 pm

Google has been working with a number of talented font designers to produce a varied collection of high quality open source fonts for the Google Font Directory. With the Google Font API, using these fonts on your web page is almost as easy as using the standard set of so-called “web-safe” fonts that come installed on most computers.

The Google Font API provides a simple, cross-browser method for using any font in the Google Font Directory on your web page. The fonts have all the advantages of normal text: in addition to being richer visually, text styled in web fonts is still searchable, scales crisply when zoomed, and is accessible to users using screen readers.

Read more at: http://googlecode.blogspot.com/2010/05/introducing-google-font-api-google-font.html

September 13, 2010

Facebook vs Google

Filed under: facebook, google, internet technology, social media — Tags: , , , — webcubic @ 10:58 pm

A recent survey by Comscore revealed that users spend more time on Facebook than searching on Google. The average user spends almost 10% of his time on Facebook.

Two other statistics pertaining to Americans:

– 41.1 million minutes on Facebook vs 39.8 miutes searching Google
– 9.9% of online time using Facebook vs 9.6% of online using Google

Who is king of the hill now?

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