Internet technology and marketing

June 19, 2010

Facebook grows

Facebook, Inc reported revenue of over $700 million for 2009.  Projections were to have $500 million in revenue.  Facebook’s growth – including over 500 million users – have contributed to the troubles that MySpace is experiencing.

Why is Facebook growing? 

As the largest social media site, it offers a great opportunity for advertisers to display their wares.  As companies realize the potential benefits of Facebook and other social media sites, they will invest.  In addition many companies have created their own business fan pages.  Starbucks has almost 8 million fans.  Chili’s (the restaurant chain) has almost 400,000.  American Eagle Outfitters has 1.2 million.

It is very appealing to be seen by up to 500 million users.  That’s the power of Facebook.  Once they can see traditional online advertising, they can link directly to the companies’ websites. 

Part of our entire Internet promotion campaign involves using social media sites.  We never consider MySpace, but we always invite our customers to consider Facebook.  There are other sites that offer significant value – Twitter and YouTube just to name a couple.

Visitors to website who come from Facebook are further along in the sales cycle than those that visit a website from a Google search. 

You should speak with a knowledge source like WebCubic.  They can help companies formulate a sound approach for a success Internet promotion campaign.

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