Internet technology and marketing

June 18, 2011

How to use QRs

Filed under: youtube — Tags: , , — webcubic @ 9:47 pm

We discussed QRs a couple of days ago and now we’d like to supply you with a list of places or ways that QRs can be implemented.

– a simple link somewhere.  It could be a link to your website.  So place this on every document or business card that you print.  It’s an easier way for users to get to your website.

– a YouTube video.  You may have uploaded a video to YouTube.  You can tell your friends or business associates about that video. If you recall, the links are long and difficult to remember.  A QR solves that problem.  If you happen to have several YouTube video on your website, why not convert them to QRs? You can put an A HREF tag on the QR graphic which will link to the video.  If you’re doing this from a smart phone, then it will link to the actual YouTube file and play it on the smartphone.

– you can put text information in a QR.  Perhaps the QR can be place on a “for sale” sign.  A visitor can quickly scan the QR and get further information on the property for sale.

– a restaurant menu QR can supply contact information and a website URL.  The consumer can simply scan the QR and save the information on their smart phone.

– erhaps you give your phone # to many people, especially at conferences.  Why not put your phone number in a QR and let people scan it as they need your phone numbers.

Do you have any ideas?

January 9, 2011

Searching at social network sites

Filed under: facebook, google, social media, twitter, youtube — Tags: , , — webcubic @ 11:44 pm

We’ve been saying for a few years that habits had changed about searching the Internet.  Traditionally search engines (Google, Yahoo, etc) had been used.  As social media sites became more popular, users started their searches from those sites.  Our recommendations to our customers was to make sure they were present on the better social media sites so they could be found there.

We focused on social media sites such as Facebook, Twitter, and YouTube.

More recent trends indicate that this happening and some experts suggest that the browser will eventually go away but clearly not in the near future.  Since browsers represent a advertising revenue, the logical conclusion is that social network sites also represents advertising revenue. 

For an advertiser, search via social network sites has interesting advantages.  These sites have some profile information that can be used for more targeted advertising.  More about that another time.

September 26, 2010

Businesses continue to adopt social media

Filed under: facebook, social media, twitter, youtube — Tags: , , , — webcubic @ 9:21 pm

Take time to read the post on WebWire at http://www.webwire.com/ViewPressRel.asp?aId=123831

The article makes the point that social may be a business owners dream.  However there are downsides including investment of time and learning the “rules” for each social media site.

It takes about five minutes to read the article.  It’ll be worth your time.

August 26, 2010

YouTube and Google

Filed under: search engine optimization, websites, youtube — Tags: , — webcubic @ 10:59 pm

It’s been said that videos uploaded to YouTube and other video sharing sites can drive traffic to a website.

So we decided to undertake such a test based upon a real requirement from one a website.  Go to www.aquapurepools.com and take a look at the video.  It’s accessible from the home page by clicking on “take a virtual tour”.  It’s also accessible from some of the other pages, too.

The video is a virtual walkthru of a setting that includes a custom landscaped yard with a custom swimming pool, barbeque pit, dining area, and much more.  Aquapure does this  virtual presentation for new prospects.

Here’s the video that is loaded on YouTube.

We’ll explain what we are doing to both the website and the YouTube optimization.  That’s the subject of another post.

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