Internet technology and marketing

January 15, 2011

2011 trends in website design

Filed under: website content, websites — Tags: — webcubic @ 11:01 pm

A new year is upon us – 2011.  It is time to mention some website design trends for 2011. 

Technology.  We expect some impact on websites because of technology improvements.  For example there will be less flash animation used and replaced by JavaScript (which is more compact) and HTML5.  There will be continued implementations of Flash but there are alternatives.   In fact, we spoke with one of our flash developers for a particular project and he suggested that we employ JavaScript to complete the animation.

 There will be additional implementations of CSS3.

Design.  There will be further use of one-page websites.  This is a convenient format for many websites.  The general column format will diminish and replaced by editorial (magazine) like design.  This may be more compatible with one-page sites, too.

Google introduced enhancements with fonts that will allow a greater variety of fonts to be used.  That means that more font styles will be used.

Larger sized headers were employed in 2010 and we expect that to be more commonly used this year.  Relatedly, footers will include more content, including more links.

A significant trend in recent years has been the use of portrait format sites.  However with fewer portrait format sites being deployed, plus the greater use of one-page websites, we may start to see a growth in landscape and wider websites.

We’ve also noticed larger graphics as background images – of course it would be something compatible with the content.  Relatedly we should see simpler color schemes used – and fewer colors, too.

Summary.  These are just sketches of the 2011 trends for websites.  We will provide more detail soon.

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January 9, 2011

Searching at social network sites

Filed under: facebook, google, social media, twitter, youtube — Tags: , , — webcubic @ 11:44 pm

We’ve been saying for a few years that habits had changed about searching the Internet.  Traditionally search engines (Google, Yahoo, etc) had been used.  As social media sites became more popular, users started their searches from those sites.  Our recommendations to our customers was to make sure they were present on the better social media sites so they could be found there.

We focused on social media sites such as Facebook, Twitter, and YouTube.

More recent trends indicate that this happening and some experts suggest that the browser will eventually go away but clearly not in the near future.  Since browsers represent a advertising revenue, the logical conclusion is that social network sites also represents advertising revenue. 

For an advertiser, search via social network sites has interesting advantages.  These sites have some profile information that can be used for more targeted advertising.  More about that another time.

January 4, 2011

Facebook and MySpace going in opposite directions

Filed under: facebook, social media — Tags: , — webcubic @ 11:26 pm

Facebook Valuation

With the recent infusion of funding from Goldman Sachs Group Inc and Digital Sky Technologies, Facebook has a valuation of $50 billion.  A company board member said that Facebook would consider going public in 2012.  Analysts project the company’s vaslue to be comparable to Google, Inc.

MySpace

MySpace, unlike Facebook, has experienced problems recently.  The company is expected to 50% of its workforce (currently 1,100) in mid-January.  In October a company executive said that the site’s losses were not “acceptable or sustainable”.

January 1, 2011

Etsy

Filed under: social media — Tags: — webcubic @ 10:52 pm

We haven’t heard very much about Etsy but 6.9 million vendors in 150 countries have.  Etsy is one of the largest online retailers that host and manages the sales of members’ products – mostly handmade and vintage goods.  It has been around for 5 years and it is privartely held.

Etsy stands out because of its outstanding reviews. Both top sellers and lower-volume sellers boast 100% positive ratings by customers.  The company and sellers strive to “keep the customer happy”.

Whether you want to sell your crafts online or if you looking to make a purchase, check out Etsy.

December 19, 2010

Future computing environment

Google’s recent announcement rekindled our interest in the future of computing environment.  Here are the key features of what we see for the future.

– a computing device with no local application software or data

– a thin operating system which will boot quickly and provide network access

– applications (software) accessible over the network

– data stored in a cloud

Some of this is exactly what the Google announcement provided.  We are high on this environment.  What does this mean?

– the computing device needs to be low cost.  And a commodity.

– data be easily and securely available. And shared.

– some means to positively identify a specific user

How does all of this work?  Our follow up post on this topic will describe user scenarios.

December 11, 2010

Google laptop

Filed under: Chrome, google, internet technology, microsoft office web apps — Tags: , — webcubic @ 11:39 pm

Google continues to promote its Chrome operating system.  It announced (December 7) that Acer and Samsung will release new laptops in mid-2011.

These laptops will come with free wireless connectivity.  They will boot up on seconds.  In addition these devices will support the concept of Web computing where consumers use online applications rather than applications loaded on their computers.  The Chrome laptops will run on the Internet rather than running an operating system on the hard drive.

If successful, this will threaten Microsoft’s Office applications.  Chrome browser is third behind Microsoft and Firefox.  But it does have 120 million users.

December 7, 2010

Chrome

Filed under: google — Tags: , — webcubic @ 11:25 pm

Google Chrome will be enhanced to improve its speed with a project named “Crankshaft”.

Recent statistics indicate that this browser is used by 120 million users.

November 14, 2010

Is Google going social?

Filed under: facebook, google, social media — Tags: , , , — webcubic @ 9:26 pm

According to Google the answer is “no”.  We read a report that the company said it had no plans to develop a social networking platform, but rather would focus on creating social applications.

November 2, 2010

Facebook business fan page

Filed under: facebook, social media — Tags: , — webcubic @ 9:45 pm

Facebook has had a business pages for some time — it may have been close to an original feature. More and more Facebook users are looking at these pages and becoming fans of these businesses. They do that by simply clicking on the LIKE button at the top of the business page.

Why do people do this?

Fans are looking for coupons, discounts, news, and samples.  In addition, people like to tell others what companies they like.

The question for businesses is : do you have a business FAN page on Facebook? If the answer is NO, then you need to set one up.  While you’re at it, be sure to build a Welcome page. This is a custom landing page for your fan page.  You define how it looks and it is a good place to display coupons, discounts, news, and samples.

If you don’t know how to do it, give us a call.

September 27, 2010

Who is adopting social media?

Filed under: facebook, social media — Tags: , — webcubic @ 10:19 pm

One of the factors that fueled the growth of Facebook, especially in contrast with MySpace, is the adoption of the application by an older audience. 

Surveys indicate that these older ones have more frequent contact with people, not just family or neighbors, but issue-oriented groups and co-workers as well.

  • They communicate regularly.
  • They have more face-to-face contact and use smart phones (78% responded ‘new technology plays an important role in my life’)
  • They are equally likely to be male as female
  • The majority are still working, more likely to operate their own business, most likely to engage in volunteer activity and to have the highest household income
  • They are more likely to try new products, technologies and new experiences. They are recommenders who embrace the role of technology in their connected lives

These older people are a good audience for promotion activities.  They’re on Facebook which makes Facebook an optimal tool for promoting your business.

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