Internet technology and marketing

June 26, 2010

Leads – what is acceptable?

We mentioned in a previous post that websites show a wide range of results in lead generation.  Many REALTORS are converting about 1% to 2% of their visitors to  leads.  Other industries are getting approximately 8% to 10%. 

One report from a major website development company said that a successful website would generate these statistics:

– about 2 visitors per day or 60 visitors per month

– about 3 leads generated monthly or about 5% visitor to lead conversions.

Many REALTORS may not be producing the results that they should.

How should website owners measure their leads?  Our measurements are primarily based on leads that come from submitting online forms.  In addition, other contacts are also leads – for example, email and telephone calls.  All of this should be considered.

More in our next post.

June 2, 2010

Mayday

Google altered its search engine algorithm recently – this one is called the mayday update.  Here’s a link to a post about this update.

http://www.ecombuffet.com/SEO-Blog/seo-topics/mayday-google-algorithm-update/

This may have resulted in changes to your website’s search engine results.  However here is an excerpt from the above link.

Consistent site updates, high quality relevant content and good on-page optimization and clean code, as well as earning links because your site is a good site (and not because you play a link exchange game or belong to a link network) are the way to get top rankings.

More on Mayday later in June.

December 3, 2009

Google Caffeine ranking factors

The full blown version of Google Caffeine will be deployed after the holidays.  Here’s a short summary of some of the factors that Google has “leaked”.

Site speed” will be a factor in rankings.  Speed is how fast your site loads.

Broken links” – if you have them – will result in lower rankings.

We’ve also read about “overall page quality“.  This will have a greater influence on rankings.  Therefore “onpage factors” such as unique content, page design, good navigation, title, meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and number of social bookmarks will influence better rankings.

Most of these are already being tweaked in an effort to improve our rankings.  Now they may be more important.

Prepare now by reviewing all of these so that Caffeine’s introduction will not negatively impact your rankings.

November 19, 2009

Anatomy of analytics – part 2

LOOKING AT TRAFFIC

The first thing that Google Analytics displays is your traffic for the last 30 days.  This is immediatelyhelpful because you can quickly determine if people are even coming to your site.  If so, how frequently are they doing so.

– how many visitors are you getting?  Are they repeat visitors or are they unique visitors?  Unique visitors are those that are seeing your site for the first time.  This is important because now you can determine how wide an audience you are actually reaching.  Repeat visitors are good, too.  This indicates the visitors that are still considering using your products and services, or are returning because of your rich content.  All visitors are important.

– Examine your bounce rate.  This tells you the percentage of visitors that exit your site as soon as they see the first page.  Of course, there are a number of reasons why this might happen.  They may have gotten to your website in error (wrong domain name, dot net versus dot com).  Or they may see your first page and realize that your site is not at all what they were looking for.  For example “java” could mean the coffee beverage or a programming language.  They could be “turned off” by that first page and conclude that they have no interest in doing business with you.  Obviously the lower the bounce rate, the better.

– how many pages are visitors looking at?  Which pages are atracting the most visitors? The pages with the most views are the pages that are of most interest and therefore are the pages that you should give more attention.  These are the pages where you can place more and better “calls to action” for lead generation.  These are the pages that should be better optimized to attract even more visitors from search engines.

– take a look at the traffic and when it occurs.  Are your visitors equally spread across the week?  Probably not.  If there are specific trends, then you can take advantage of that when you post new content or new “calls to action”.

Where are visitors coming from?  Are they coming from search engines? What can you expect? Are they geographically dispersed?  We’ll discuss that in another posting.

October 14, 2009

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