Internet technology and marketing

May 8, 2011

Tablet computing

Filed under: android, iPad, tablets — Tags: , , , — webcubic @ 9:12 am

Goldman Sachs projected that tablet sales will increase by 500 percent in 2011.  Another study from Robert Half Technology reported companies nationwide expect to increase tablet usage by 50 percent within the next two years.  SwebApps is one of many companies that develops iPad and Android apps.  They estimated that typical customized tablet apps cost between $15,000 and $40,000 to develop.

One company that invests in tablets for their employees reported that tablets have increased productivity around the office because employees are much more mobile. Plus, he added, tablets are “green” because paper usage has dropped.

Are tablets in your future?


April 6, 2011

Yelp’s Check-in

Filed under: android, social media, yelp — Tags: , , — webcubic @ 11:13 pm

We installed a YELP app on our new Android phone.  We were already familiar with Yelp because we had been a user for a number of years. The Yelp app would allow us write our reviews from our smart phone.

We noticed a “check in” feature.  After walking in a restaurant we did a “check in”.  Then anyone who was “following” me knew where I ate. Truth be told, there was only one person “following” me.  Someone else explained to me that he had checked in more often than anyone to a particular restaurant and was now the “duke” of the restaurant. 

 So then the “check in” feautre was just a game.  Silly.  Why would anyone play this game?  Just to be the silly “duke” of a restaurant?  It would require returning to the restaurant and spend more money.

Then we learned that some establishments award discounts or other rewards to people who “check in” to their establishments.  Now people had a real incentive to return to those businesses – primarily restaurants at this time.  If they go often enough, they become the “duke” or “duchess”.  Or get a discount. Or a free appetizer. Or a free drink.

If you are a business owner who depends upon repeat business, could the “check in” feature of Yelp create a real incentive for your business?  Absolutely!

Here are some ways to implement this.

– for every several “check ins” to a car wash you can earn a free wash.

– for each “check in” to a restaurant, you get a free drink with your meal.

– after several “check ins” at a coffee shop or hair salon or massage parlor, you get something free or an upgrade service.  Better yet, you become a frequent shopper and are entitled to discounts. 

For every establishment that has a variation of a rewards card – YELP’s “check in” feature can do the same thing.  Because those establishments can be found on Yelp, it is more readily found.  Especially inviting would be an immediate reward for the first “check in”.  Alternatively, you could combine the “check in” with a written review.

What kind of business do you have?  What reward can you offer as an incentive to visit your establishment?  Even if you are not a “repeat business” establishment, that initial discount or free service is a powerful incentive.

If you are an enterprise reaching out to new customers and improving your repeat business, investigate the Yelp “check in” feature.

June 14, 2010


Filed under: android, internet technology, iphone — Tags: , , — webcubic @ 11:20 pm

There has been a lot of interest in the new 4G phones.  There are so many reasons why these phones will be popular.

1. Video conferencng.

Let’s stop here. That’s a good enough reason.

November 5, 2009

Is it time for mobile web yet?

Filed under: android, google, internet technology — Tags: — webcubic @ 1:22 pm

We hear about the advent of the mobile web and have been for many years now.  But every year brings forth another opportunity to annouce that the future is here. 

Could the Google Adroid bring this promise to reality?

Google and Verizon Wireless officially announced the product and that it would be available on November 6.  The device offers voice-activated search allowing users to speak a query and the Google-powered search engine will deliver Web results or results from the device such as contacts, music, and photos. The voice search also works with the new turn-by-turn directions for Google Maps. It allows users to view geographic information, such as My Maps, Wikipedia entries, and transit lines on the map.


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