Internet technology and marketing

June 2, 2010


Google altered its search engine algorithm recently – this one is called the mayday update.  Here’s a link to a post about this update.

This may have resulted in changes to your website’s search engine results.  However here is an excerpt from the above link.

Consistent site updates, high quality relevant content and good on-page optimization and clean code, as well as earning links because your site is a good site (and not because you play a link exchange game or belong to a link network) are the way to get top rankings.

More on Mayday later in June.


February 6, 2010

Update on “speed” as a Google ranking factor

Last year it was mentioned that website loading speed could be a factor for evaluating a website for Google search results.

Matt Cutts recently commented on what was important to Google.  He said that the relevancy of a website was still the most important factor.  “Relevance is the primary component, and we have over 200 signals in our scoring”.

December 14, 2009

Are you ready for caffeine?

Filed under: search engine optimization — Tags: , — webcubic @ 1:00 pm

By Caffeine we mean the new Google search engine.   We are coffee drinkers here so we love Starbucks, but this posting is about what Google has brewing.

We’ve posted information recently about Google getting ready to deploy it after the beginning of the year so you need to be ready.

  • Google will be crawling and indexing more pages so it will be important that  your entire site be properly optimized.
  • Relatedly, be sure to do good keyword research and make sure your site is optimzed for your desired keyword phrases.
  • Google has always been interested in content so make sure you have relevant content inyour site.  Don’t limit your thinking to “relevant” but think “robust“. This is important to Google but will also be to your visitors that end up at your site. 
  • Be sure that links to your site are quality sites – including websites, blogs, and social media links.

Give us a call if you need some advice.  For WebCubic customers, we can update and optimize your websites, but for you who already have your own webmasters we can at least provide some analysis and recommendations for your webmasters to implement.

December 3, 2009

Google Caffeine ranking factors

The full blown version of Google Caffeine will be deployed after the holidays.  Here’s a short summary of some of the factors that Google has “leaked”.

Site speed” will be a factor in rankings.  Speed is how fast your site loads.

Broken links” – if you have them – will result in lower rankings.

We’ve also read about “overall page quality“.  This will have a greater influence on rankings.  Therefore “onpage factors” such as unique content, page design, good navigation, title, meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and number of social bookmarks will influence better rankings.

Most of these are already being tweaked in an effort to improve our rankings.  Now they may be more important.

Prepare now by reviewing all of these so that Caffeine’s introduction will not negatively impact your rankings.

November 20, 2009

Google Caffeine – what is it?

Filed under: google, search engine optimization — Tags: , , — webcubic @ 11:16 am

There has been a lot of buzz about Google Caffeine so we thought it was about time we commented on it.

Google Caffeine is Google’s next generation search infrastructure.  Google’s objective is to “push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

Google’s objectives are apparently satisfied because it is currently being deployed to one Google data center.  Later, Google Caffeine will be deployed to other locations one data center after another.  This broader deployment will take place after the holidays.

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