Internet technology and marketing

December 19, 2010

Future computing environment

Google’s recent announcement rekindled our interest in the future of computing environment.  Here are the key features of what we see for the future.

– a computing device with no local application software or data

– a thin operating system which will boot quickly and provide network access

– applications (software) accessible over the network

– data stored in a cloud

Some of this is exactly what the Google announcement provided.  We are high on this environment.  What does this mean?

– the computing device needs to be low cost.  And a commodity.

– data be easily and securely available. And shared.

– some means to positively identify a specific user

How does all of this work?  Our follow up post on this topic will describe user scenarios.


August 6, 2010

Is it a WAVE goodbye?

Filed under: docs, gmail, google, wave — Tags: , , , — webcubic @ 11:23 pm

This week, Google announced that is was ceasing further development on its Wave product (or at least that’s when we heard it).  The reason? A lack of user adoption.  Google Wave was released only fourteen months ago with  major pronouncements that this product would change the way the world would share and exchange information.  Apparantly that hasn’t happened.

We expected great things but it seems that we may have been optimistic.  Here are some comments – not in priority order.

  • New technologies and cultural changes take time.  Since we’re looking at less than fifteen months, there hasn’t been enough time for adoption. 
  • Most of the early users were technology people including developers. The interest was to evaluate this platform.  Once that was done, then they were done.  Technologists are averse to the communications that Google Wave was created to facilitate.
  • Google did not “terminate” Wave – only ceased further development. That means that its components could be re-purposed in another product.  The idea is great but must be presented better and differently.
  • The specific implementation of Google Wave was clumsy.  It was difficult to get invitations to register as a user.  It was difficult to use.  We used it on projects but we found that only a core that became familiar with the product could use it – those that needed to be trained were discouraged early from using it and never did adopt it.

This won’t be the first time that Google has flubbed.  But Google has always landed on its feet. Would Wave functionality fit with Docs?  Or Gmail?  Or will another developer take the concepts of Wave and build a successful product?

Stay tuned.

January 13, 2010

State of Google Docs

Filed under: docs, google — Tags: , , — webcubic @ 8:35 pm

In recent reports, we’ve learned that Google is opening up its Docs hosted office productivity suite so users can store any type of file in it.  As a result, Docs users will be able to store all their important files in a single place online, access them from anywhere, and share them with other people. 

Apps Premier is priced at US$50 per user per year and users will be able to build their own applications in-house using the API. 

They’ll be able to buy additional storage for $0.25 per gigabyte per year. Google Apps users will also get 1GB of storage.

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