Internet technology and marketing

February 21, 2011

Basic SEO for Facebook

Since Facebook fan pages are indexed by Google, then it only makes sense to optimize the content of the fan pages.  That means you should have your important keywords appear that relate to your business.  Some would say “keyword rich” content. 

When optimizing websites, the emphasis is not necessarily on the company name but rather on the company activities. When optimizing for Facebook, be sure to include the company name.   When searching for Facebook content, company name is often used.

To be continued …

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February 18, 2011

A bigger reason to have a Facebook FAN page

There are a lot of reasons that Facebook FAN pages are important to have.  In fact we enumerated many of them in an earlier post. Those reasons focused on building trust and credibility – and the need to engage people.  Facebook FAN pages can do that.

But here’s an even more important reason.

Google reported that Twitter and Facebook impact rankings.  Fan pages are indexed and therefore are another source of traffic.  Bing admitted that these social sites also impact their rankings.

Here’s what this means.  When you do a search via Google, you should find your website among the higher ranked results.  You’ve optimized your website to do that.  But, in addition, what if you could find your Facebook fan page there, too.  You can!  That’s what it means when we say that “fan pages are indexed”.  So you need to place keywords in your Facebook fan pages.

We can show you how. Even better, return and we’ll give you a couple of tips on how to do this.

December 19, 2010

Future computing environment

Google’s recent announcement rekindled our interest in the future of computing environment.  Here are the key features of what we see for the future.

– a computing device with no local application software or data

– a thin operating system which will boot quickly and provide network access

– applications (software) accessible over the network

– data stored in a cloud

Some of this is exactly what the Google announcement provided.  We are high on this environment.  What does this mean?

– the computing device needs to be low cost.  And a commodity.

– data be easily and securely available. And shared.

– some means to positively identify a specific user

How does all of this work?  Our follow up post on this topic will describe user scenarios.

November 14, 2010

Is Google going social?

Filed under: facebook, google, social media — Tags: , , , — webcubic @ 9:26 pm

According to Google the answer is “no”.  We read a report that the company said it had no plans to develop a social networking platform, but rather would focus on creating social applications.

September 17, 2010

Google Font API

Filed under: google, websites — Tags: , , — webcubic @ 11:10 pm

Google has been working with a number of talented font designers to produce a varied collection of high quality open source fonts for the Google Font Directory. With the Google Font API, using these fonts on your web page is almost as easy as using the standard set of so-called “web-safe” fonts that come installed on most computers.

The Google Font API provides a simple, cross-browser method for using any font in the Google Font Directory on your web page. The fonts have all the advantages of normal text: in addition to being richer visually, text styled in web fonts is still searchable, scales crisply when zoomed, and is accessible to users using screen readers.

Read more at: http://googlecode.blogspot.com/2010/05/introducing-google-font-api-google-font.html

September 13, 2010

Facebook vs Google

Filed under: facebook, google, internet technology, social media — Tags: , , , — webcubic @ 10:58 pm

A recent survey by Comscore revealed that users spend more time on Facebook than searching on Google. The average user spends almost 10% of his time on Facebook.

Two other statistics pertaining to Americans:

– 41.1 million minutes on Facebook vs 39.8 miutes searching Google
– 9.9% of online time using Facebook vs 9.6% of online using Google

Who is king of the hill now?

August 7, 2010

Social media maker

Filed under: facebook, google, social media, wave — Tags: , , , — webcubic @ 2:17 pm

The Los Angeles Times reported that Google is acquiring Slide, Inc, the maker of games, applications, and widgets for Facebook and MySpace.  TechCruch reported that the deal was worth $182 million plus $46 million in employee retention bonuses.

There are rumors that Google is working on a social media application called Google Me – a potential rival to Facebook.  Google earlier released a product named Google Buzz.  Buzz didn’t.

Where is Google going?

August 6, 2010

Is it a WAVE goodbye?

Filed under: docs, gmail, google, wave — Tags: , , , — webcubic @ 11:23 pm

This week, Google announced that is was ceasing further development on its Wave product (or at least that’s when we heard it).  The reason? A lack of user adoption.  Google Wave was released only fourteen months ago with  major pronouncements that this product would change the way the world would share and exchange information.  Apparantly that hasn’t happened.

We expected great things but it seems that we may have been optimistic.  Here are some comments – not in priority order.

  • New technologies and cultural changes take time.  Since we’re looking at less than fifteen months, there hasn’t been enough time for adoption. 
  • Most of the early users were technology people including developers. The interest was to evaluate this platform.  Once that was done, then they were done.  Technologists are averse to the communications that Google Wave was created to facilitate.
  • Google did not “terminate” Wave – only ceased further development. That means that its components could be re-purposed in another product.  The idea is great but must be presented better and differently.
  • The specific implementation of Google Wave was clumsy.  It was difficult to get invitations to register as a user.  It was difficult to use.  We used it on projects but we found that only a core that became familiar with the product could use it – those that needed to be trained were discouraged early from using it and never did adopt it.

This won’t be the first time that Google has flubbed.  But Google has always landed on its feet. Would Wave functionality fit with Docs?  Or Gmail?  Or will another developer take the concepts of Wave and build a successful product?

Stay tuned.

July 9, 2010

Internet marketing for REALTORS

This is the first of two articles directed toward REALTORS.  Here are some general thoughts about Internet marketing of your website.

FOCUS.  You need a focused niche in real estate and then direct your market message to support that niche. Buyers and sellers are not interested in a REALTOR that they perceive as a generalist.  They want to work with people experienced in the niche that they fit. Consumers may not understand what niche they’re in, but they want their REALTOR to be there.

For example, a REALTOR can work with first time buyers or seniors.  A REALTOR can focus on specific cities, tracts, or neighborhoods.

STRATEGY.  Three primary elements an overall Web strategy includes:

-A branded IDX solution that includes mechanisms to to capture leads. Many of the IDX applications offered by MLSs are sophisticated solutions that include means for lead capture.
-A means to follow-up with leads to get engaged in their home search process. This can range from run-of-the-mill DRIP campaigns to packaging information for consumers drawn from multiple sources. 
-A connection between your offline marketing to your Internet marketing so there is synergy between the two.

ADD CONTENT. Google and other search engines like new content.  An easy way to do this is to add new pages with the new content.  Create some form of a blog in your site which increases the content on your site.

These factors will help increase the website’s visibility and appeal to search engines.  They will also help grab attention and increase the likelihood of consumers returning to your website.

More to follow. Stay tuned.

March 16, 2010

Google #1 – Not!

Filed under: facebook, google — Tags: , — webcubic @ 10:44 pm

Hitwise reported this week that Google is no longer the most visited website in the U.S. – at least for the past week.  Facebook had more visits than Google.

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