Internet technology and marketing

June 10, 2011

Quick response codes

Filed under: QR — Tags: , , , — webcubic @ 8:51 pm

Finally barcodes are older technology.  The new barcode for the digital age is call quick response codes or QR.  QRs have the ability to deliver more information than the old barcodes.  When scanned using smartphones, they can open websites, play videos, place calls, provide text information, or haiku.   Recent information reports that QRs are scanned 2 million times monthly.  This is double what it was only one year ago.

Consider some of the ways that QRs are used.  Best Buy applies the codes on most of its high end products.  Macy’s uses them to display how products are used.  Goldilocks bakeries offered cakes with edible QRs linked to a teddy bear that opened and closed its arms.  Joe’s Jeans uses QRs to link  customers to their social media sites, provide contact information, and product specific information.  Starbucks uses QRs in a Lady Gaga related promotion.  You can even pay for your purchases at Starbucks.

QRs have great potential as a marketing tool.  Smartphone growth is increasing.  One study forecasted that smartphones will be used by half of all Americans by the end of the year.  This is significant.  The marketing potential is great by focusing on smartphones. 

However, only 5% of smartphone users have scanned a QR.  Many smartphone users, even those who are otherwise tech savvy, have no idea what a squiggly QR is.  Or what it can provide.  But this will soon change.

This technology was developed in the mid-90s.  The adoption rate was much faster in other lands (Japan, South Korea) and much slower here.

Looking forward, small businesses will be among the adopters of this technology.  Check out more information at www.facebook.com/webcubic

Here is a QR to take you to WebCubic’s Facebook page.  Open up a barcode app on your smartphone and try this QR.

qrcode

Once you try it, you’ll realize how easy it is.  That maybe one of the easy ways to get others to visit websites.

December 19, 2010

Future computing environment

Google’s recent announcement rekindled our interest in the future of computing environment.  Here are the key features of what we see for the future.

– a computing device with no local application software or data

– a thin operating system which will boot quickly and provide network access

– applications (software) accessible over the network

– data stored in a cloud

Some of this is exactly what the Google announcement provided.  We are high on this environment.  What does this mean?

– the computing device needs to be low cost.  And a commodity.

– data be easily and securely available. And shared.

– some means to positively identify a specific user

How does all of this work?  Our follow up post on this topic will describe user scenarios.

November 14, 2010

Is Google going social?

Filed under: facebook, google, social media — Tags: , , , — webcubic @ 9:26 pm

According to Google the answer is “no”.  We read a report that the company said it had no plans to develop a social networking platform, but rather would focus on creating social applications.

September 22, 2010

Assorted

Filed under: internet technology, social media, twitter — Tags: , , — webcubic @ 11:12 pm

iPOD

The iPod provided the individual consumer an opportunity to carry their entire music library.  Apple upgraded its expanded iPod line recently but did not upgrade the basic iPod.  All that it still has is a large capacity drive.  There are fears that evenutally the iPod Classic will be discontinued.

Online message boards express those fears.  Some have suggested stockpiling Classics so they will have a backup.

Twitter attacked by hackers

Hackers created havoc for Twitter users by redirecting them to port websites.  Hackers used the onmouseover command to do their deeds.  Twitter reported that it patched the flaw in four hours.

July 9, 2010

Internet marketing for REALTORS

This is the first of two articles directed toward REALTORS.  Here are some general thoughts about Internet marketing of your website.

FOCUS.  You need a focused niche in real estate and then direct your market message to support that niche. Buyers and sellers are not interested in a REALTOR that they perceive as a generalist.  They want to work with people experienced in the niche that they fit. Consumers may not understand what niche they’re in, but they want their REALTOR to be there.

For example, a REALTOR can work with first time buyers or seniors.  A REALTOR can focus on specific cities, tracts, or neighborhoods.

STRATEGY.  Three primary elements an overall Web strategy includes:

-A branded IDX solution that includes mechanisms to to capture leads. Many of the IDX applications offered by MLSs are sophisticated solutions that include means for lead capture.
-A means to follow-up with leads to get engaged in their home search process. This can range from run-of-the-mill DRIP campaigns to packaging information for consumers drawn from multiple sources. 
-A connection between your offline marketing to your Internet marketing so there is synergy between the two.

ADD CONTENT. Google and other search engines like new content.  An easy way to do this is to add new pages with the new content.  Create some form of a blog in your site which increases the content on your site.

These factors will help increase the website’s visibility and appeal to search engines.  They will also help grab attention and increase the likelihood of consumers returning to your website.

More to follow. Stay tuned.

June 26, 2010

Leads – what is acceptable?

We mentioned in a previous post that websites show a wide range of results in lead generation.  Many REALTORS are converting about 1% to 2% of their visitors to  leads.  Other industries are getting approximately 8% to 10%. 

One report from a major website development company said that a successful website would generate these statistics:

– about 2 visitors per day or 60 visitors per month

– about 3 leads generated monthly or about 5% visitor to lead conversions.

Many REALTORS may not be producing the results that they should.

How should website owners measure their leads?  Our measurements are primarily based on leads that come from submitting online forms.  In addition, other contacts are also leads – for example, email and telephone calls.  All of this should be considered.

More in our next post.

June 19, 2010

Facebook grows

Facebook, Inc reported revenue of over $700 million for 2009.  Projections were to have $500 million in revenue.  Facebook’s growth – including over 500 million users – have contributed to the troubles that MySpace is experiencing.

Why is Facebook growing? 

As the largest social media site, it offers a great opportunity for advertisers to display their wares.  As companies realize the potential benefits of Facebook and other social media sites, they will invest.  In addition many companies have created their own business fan pages.  Starbucks has almost 8 million fans.  Chili’s (the restaurant chain) has almost 400,000.  American Eagle Outfitters has 1.2 million.

It is very appealing to be seen by up to 500 million users.  That’s the power of Facebook.  Once they can see traditional online advertising, they can link directly to the companies’ websites. 

Part of our entire Internet promotion campaign involves using social media sites.  We never consider MySpace, but we always invite our customers to consider Facebook.  There are other sites that offer significant value – Twitter and YouTube just to name a couple.

Visitors to website who come from Facebook are further along in the sales cycle than those that visit a website from a Google search. 

You should speak with a knowledge source like WebCubic.  They can help companies formulate a sound approach for a success Internet promotion campaign.

What Space?

Filed under: facebook, internet technology, social media — Tags: , , — webcubic @ 1:37 pm

The Los Angeles Times reported management turmoils continued at MySpace – this time with the departure of the co-president.  Jason Hirschhorn was in that post for four months.

MySpace was once the darling of the social media sites. Now they are experiencing sagging advertising revenue and lower traffic.  Facebook is now the most popular social media site.

This may not be altogether surprising.  MySpace still caters to the adolescent market that limits the potential advertising commitments that advertisers are willing to make.  Facebook, on the other hand, appeals to a much broader audience.  One report said that about 30% of the Facebook audience is over 50 years old.  Many mainstream businesses have made commitments to use Facebook as a platform to market their companies.

Facebook has a number of applications that software companies have created for this environment.  That continues to create interest in this social media company. Some Internet technology companies promote the use of Facebook as a means to capture the attention of Internet visitors.  Such campaigns only increases interest in Facebook at the expense of MySpace.

MySpace will relaunch later this year.  So there may be more coming to boost this sagging company.

June 14, 2010

4G

Filed under: android, internet technology, iphone — Tags: , , — webcubic @ 11:20 pm

There has been a lot of interest in the new 4G phones.  There are so many reasons why these phones will be popular.

1. Video conferencng.

Let’s stop here. That’s a good enough reason.

April 11, 2010

Internet via mobile

Filed under: internet technology — Tags: , , — webcubic @ 7:25 pm

In a recent article in the Los Angeles Times, there was mention of Internet usage on mobile devices.  It said that within five years, there will be more users accessing the Internet than personal computers.

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