Internet technology and marketing

June 10, 2011

Quick response codes

Filed under: QR — Tags: , , , — webcubic @ 8:51 pm

Finally barcodes are older technology.  The new barcode for the digital age is call quick response codes or QR.  QRs have the ability to deliver more information than the old barcodes.  When scanned using smartphones, they can open websites, play videos, place calls, provide text information, or haiku.   Recent information reports that QRs are scanned 2 million times monthly.  This is double what it was only one year ago.

Consider some of the ways that QRs are used.  Best Buy applies the codes on most of its high end products.  Macy’s uses them to display how products are used.  Goldilocks bakeries offered cakes with edible QRs linked to a teddy bear that opened and closed its arms.  Joe’s Jeans uses QRs to link  customers to their social media sites, provide contact information, and product specific information.  Starbucks uses QRs in a Lady Gaga related promotion.  You can even pay for your purchases at Starbucks.

QRs have great potential as a marketing tool.  Smartphone growth is increasing.  One study forecasted that smartphones will be used by half of all Americans by the end of the year.  This is significant.  The marketing potential is great by focusing on smartphones. 

However, only 5% of smartphone users have scanned a QR.  Many smartphone users, even those who are otherwise tech savvy, have no idea what a squiggly QR is.  Or what it can provide.  But this will soon change.

This technology was developed in the mid-90s.  The adoption rate was much faster in other lands (Japan, South Korea) and much slower here.

Looking forward, small businesses will be among the adopters of this technology.  Check out more information at

Here is a QR to take you to WebCubic’s Facebook page.  Open up a barcode app on your smartphone and try this QR.


Once you try it, you’ll realize how easy it is.  That maybe one of the easy ways to get others to visit websites.


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