Internet technology and marketing

June 18, 2011

How to use QRs

Filed under: youtube — Tags: , , — webcubic @ 9:47 pm

We discussed QRs a couple of days ago and now we’d like to supply you with a list of places or ways that QRs can be implemented.

– a simple link somewhere.  It could be a link to your website.  So place this on every document or business card that you print.  It’s an easier way for users to get to your website.

– a YouTube video.  You may have uploaded a video to YouTube.  You can tell your friends or business associates about that video. If you recall, the links are long and difficult to remember.  A QR solves that problem.  If you happen to have several YouTube video on your website, why not convert them to QRs? You can put an A HREF tag on the QR graphic which will link to the video.  If you’re doing this from a smart phone, then it will link to the actual YouTube file and play it on the smartphone.

– you can put text information in a QR.  Perhaps the QR can be place on a “for sale” sign.  A visitor can quickly scan the QR and get further information on the property for sale.

– a restaurant menu QR can supply contact information and a website URL.  The consumer can simply scan the QR and save the information on their smart phone.

– erhaps you give your phone # to many people, especially at conferences.  Why not put your phone number in a QR and let people scan it as they need your phone numbers.

Do you have any ideas?

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June 16, 2011

Technology and REALTORS

Filed under: facebook, QR, real estate, social media, twitter — Tags: , , , — webcubic @ 11:23 pm

Approximately one half of NAR members said they used social media sites last year.  In 2009, only one third did. Further, in 2010 89% of buyers used the Internet to search for homes versus 45% visiting open houses and 36% used print ads.  The Internet is being used by real estate professionals.

The most often mentioned social media tool is the blog.  One successful real estate professional said his approach has been to focus on the town where he lived and farmed.  He was soon obtaining 300 page views per day.  On occasion he had 8,000 page views.  His first lead came almost a year later. One buyer that used this realtor said that it was the content of the blog that appealed to him. 

Real estate professionals said they optimize their websites and blogs for simple keyword phrases – like “Seal Beach real estate”.   

Other social media sites that are widely used are Facebook, Twitter, YouTube (so far, no surprises), and Criagslist.  Google AdWords is used. Real estate portals are favored, too – Trulia, Zillow, and Redfin.

What other technologies are available to real estate professionals?  Quick response (QR) codes on “for sale” signs.  Individual websites for listed properties.  With the objective being to broaden the number of possible buyers, the Internet makes sense.

What have you used?

Here are some of our observations.  Social media is an effective tool.  We favor Facebook as the tool that most users are using today.  FB will provide a blog like forum by using a “like” page.  Use this to expand your reach.  Give visitors a reason to return.  Remember that the “like” page is a business page and is expected to be that by visitors.  If you want to discuss movies, restaurants, etc, then use the “friends” pages. 

As far as how rapidly you will get results, be patient.  There is the negative real estate market to deal with and that buyers need time to get comfortable with you.  They will link to your website for more capabilities – property searches. 

Be sure to provide links to Facebook and other social media sites from your website.

September 26, 2010

Businesses continue to adopt social media

Filed under: facebook, social media, twitter, youtube — Tags: , , , — webcubic @ 9:21 pm

Take time to read the post on WebWire at http://www.webwire.com/ViewPressRel.asp?aId=123831

The article makes the point that social may be a business owners dream.  However there are downsides including investment of time and learning the “rules” for each social media site.

It takes about five minutes to read the article.  It’ll be worth your time.

August 26, 2010

YouTube and Google

Filed under: search engine optimization, websites, youtube — Tags: , — webcubic @ 10:59 pm

It’s been said that videos uploaded to YouTube and other video sharing sites can drive traffic to a website.

So we decided to undertake such a test based upon a real requirement from one a website.  Go to www.aquapurepools.com and take a look at the video.  It’s accessible from the home page by clicking on “take a virtual tour”.  It’s also accessible from some of the other pages, too.

The video is a virtual walkthru of a setting that includes a custom landscaped yard with a custom swimming pool, barbeque pit, dining area, and much more.  Aquapure does this  virtual presentation for new prospects.

Here’s the video that is loaded on YouTube.

We’ll explain what we are doing to both the website and the YouTube optimization.  That’s the subject of another post.

June 19, 2010

Facebook grows

Facebook, Inc reported revenue of over $700 million for 2009.  Projections were to have $500 million in revenue.  Facebook’s growth – including over 500 million users – have contributed to the troubles that MySpace is experiencing.

Why is Facebook growing? 

As the largest social media site, it offers a great opportunity for advertisers to display their wares.  As companies realize the potential benefits of Facebook and other social media sites, they will invest.  In addition many companies have created their own business fan pages.  Starbucks has almost 8 million fans.  Chili’s (the restaurant chain) has almost 400,000.  American Eagle Outfitters has 1.2 million.

It is very appealing to be seen by up to 500 million users.  That’s the power of Facebook.  Once they can see traditional online advertising, they can link directly to the companies’ websites. 

Part of our entire Internet promotion campaign involves using social media sites.  We never consider MySpace, but we always invite our customers to consider Facebook.  There are other sites that offer significant value – Twitter and YouTube just to name a couple.

Visitors to website who come from Facebook are further along in the sales cycle than those that visit a website from a Google search. 

You should speak with a knowledge source like WebCubic.  They can help companies formulate a sound approach for a success Internet promotion campaign.

December 6, 2009

Brief: how does social media differ from traditional marketing?

Filed under: facebook, social media, twitter — Tags: , , , , — webcubic @ 8:29 pm

There are more similarities than there are differences.

Marketing is marketing, and whether you do it in the traditional manner or you use social media, the objectives are the same.  You are trying to increase your audience’s awareness of your product and you are trying to increase your business.

Social media has advantages.  It emphasizes social interaction.  Not only are you doing the marketing thing, but you are personalizing your message to the individual by the possible interactions with them.  You are establishing a relationship with members of your audience before doing business with with. This brings a humanizing element into marketing.

Social media tools that are currently being actively used with good results include (in no particular order) Twitter, Facebook, YouTube, Yelp, and blogs.  If you are currently not using these, then you need to do so.

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